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October 12, 2017 12:55 PM

City: Sturgis Rally Brought $738M In Economic Impact

Sturgis

City officials say the Sturgis Motorcycle Rally saw a bump in traffic compared to last year.

Statistics released on Thursday show that 480,000 people attended the rally in 2017 and created an ecomonic impact of $738 million. 

In 2016, 448,000 people visited the rally. The rally hit a record attendance — 739,000 people — for its 75th anniversary back in 2015 and had 442,000 people attend the 2014 rally.
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